
The journey since 2018 has taught us that these garments truly do tell stories of adventure, with many pieces now living their second or third life through the Pre-loved Collection – a natural extension of the brand's ethos that clothes should and can be treasured and enjoyed for years, not just seasons.
Founder Sally Jackson's 25+ years as a knitwear designer have reinforced her belief in the importance of clothes having a real end use. Each piece is consciously made with natural fibres and the collections are designed with longevity at its heart. Colourful nostalgic patterns with a contemporary twist continue to underpin this unisex collection which has evolved to include a new collection of knitting patterns so customers can make the designs themselves.
"By making instead of mass-producing, we are embracing a slower, more sustainable way of dressing the family. And a handmade jumper? It’s more than clothing, it’s a keepsake, an heirloom, a story passed down with pride and stitches full of love. I believe clothing should tell a story, and what better story than one you’ve made yourself? Every stitch holds your time, your energy, and your creativity. I believe this to be incredibly special."
Sally Jackson
Founder & Designer
