The Faraway Gang is built on strong colour use for many reasons but one powerful reason is its impact on how we feel, think, and even how others perceive us. It’s more than just aesthetics; it’s science.
Understanding the psychology of colour can help us make more intentional choices about what we wear—not just to look good, but to feel good. Whether dressing ourselves or choosing outfits for our children, tuning into the emotional language of colour can create a deeper sense of well-being and confidence.
The Psychology Behind Colour
Colour isn’t just decoration—it’s deeply emotional. Psychologists have long studied how different hues can influence mood, behaviour, and even decision-making. Bright colours like yellow and orange can boost energy and optimism, while blues and greens tend to soothe and calm. For children, colour helps with self-expression, creativity, and emotional development. It can even shape how others perceive them—bold colours often signal confidence, individuality, and joy. At The Faraway Gang, we embrace colour not just for fun, but because it makes us feel something. It's clothing that lifts the spirit as much as it dresses the body.
Colour and Clothing: A Daily Mood Booster
What we wear can significantly impact how we feel throughout the day. Wearing colours that reflect or boost our mood can be an easy and accessible form of self-care. Some days we might reach for soft, cosy neutrals to feel safe and settled. On others, we might crave the boost of a bright, statement colour to lift our mood on a dull day. This is especially important for children, whose emotional development is still unfolding. Colourful clothing can encourage joy, playfulness, and comfort—helping them feel free and confident in their environment.
A Personal Connection to Colour
Beyond general science, colour also holds personal and cultural significance. A certain shade may remind you of a cherished memory, a beloved place, or a family tradition. These personal connections can bring emotional depth to what might seem like a simple outfit choice.
Encouraging both adults and children to choose colours that resonate with them helps foster self-awareness, autonomy, and emotional intelligence.
Feeling Good Is Always in Fashion
At the heart of it all, fashion should feel good. While the science of colour helps explain how and why colours affect us, the most important part is tuning into your own feelings. What colours bring you calm? What shades lift your child’s spirits?
Fashion isn’t just about looking stylish—it’s about honouring how we feel, expressing who we are, and using colour as a tool for confidence and care.
Wear What Feels Right
The science of colour reminds us that how we feel matters—and what we wear can support that. I don't limit or pigeonhole my designs into gender roles because I believe colour is deeply personal and gender has nothing to do with that. Wear what makes you feel good… Let colour be a form of self-expression, of comfort, and of joy. Let's give our kids' the memo. Because feeling good will always be in style.
